Direct mail statistics 202012/16/2023 75% of Millennials said receiving personal mail makes them feel specialĪnd, a wide variety of people enjoy checking their mail… even millennials. ![]() 56% of those over 65 look forward to it.Ĩ. 41% of adults look forward to checking their mail every dayĪlmost half of all Americans over 18 look forward to getting their mail. People like checking their mailbox, and when there’s something new in it to read, it’s more than convenient to at least give it a once-over.ħ. 79% of consumers find reading mail more convenient than going online Direct mail is a great option if you are considering diversifying your marketing.Ħ. Return on investment for direct mail is 29%ĭirect mail has the third highest ROI of all marketing activities! If you’re wondering what came in 2 nd and 1 st, here they are respectively: Social media at 30% and email marketing at 124%. This is the highest response rate for direct mail when sent to a house mailing list, according to the ANA/DMA Response Rate Report 2018.ĥ. Letter-sized envelopes rate of response is 15.1% According to the Direct Marketing Association’s Response Rate Report, these three tracking methods are the most used.Ĥ. Today, it’s easy as pie to track the results of a direct mail campaign. Response rates are tracked mainly by PURLs (Personalized URLs), call centers, and codes/coupons Even paid search has a response rate of 0.6%, social media has a rate of 0.4%, and online display advertising is at 0.2%.ģ. Emails typically only receive a 0.1% response rate. Once again, when compared to response rates for email, direct mail has the upper hand. Average response rates for direct mail are 5.3% ![]() This is probably due to the fact that the average household receives two pieces of direct mail per day, while they receive and average of 157 emails each day.Ģ. This is a great statistic on its own, but when paired with the fact that only 20-30% of marketing emails get opened, it’s incredible. Here are 13 more direct mail statistics for your reading pleasure: That’s not the only surprising statistic about direct mail. In fact, it’s only second behind teleservices, according to the Direct Marketing Association. Direct mail is one of the largest channels for ad spend in the United States at $44.2 billion annually.
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